CECRED
Services
Visual Identity
Brand Strategy
Client
CECRED
Year
2024
Credits
The visual identity is dark, restrained, and tactile.
Matte surfaces with subtle texture signal seriousness and depth
Condensation and moisture highlight efficacy and freshness
Low-key lighting reinforces control, calm, and trust
Typography is understated—never decorative, always intentional
Info
CRETA is positioned as a premium performance care brand where science, restraint, and sensory experience converge. It speaks to individuals who value precision over excess, clarity over noise, and rituals that feel intentional rather than routine.
